Because objective claims are more precise and more easily evaluated, they are perceived by consumers as more believable.
Correct Answer:
Verified
Q31: Giving consumers free product samples is one
Q32: Utilitarian advertising appeals are most appropriate for
Q33: Experience advertising claims are those that can
Q34: It is always possible for consumers to
Q35: Subjective claims evoke the same interpretation across
Q37: Pictures that give the appearance of looking
Q38: Unlike many of a print advertisement's executional
Q39: There is little difference among consumers around
Q40: According to the match-up hypothesis, endorsers are
Q41: According to the loss aversion principle, gain-framed
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