According to the match-up hypothesis, endorsers are most effective when they are perceived as appropriate spokespeople for the endorsed product.

Name: According to the match-up hypothesis, endorsers are most effective when they are perceived as appropriate spokespeople for the endorsed product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The match-up hypothesis suggests that the effectiveness of an endorser is enhanced when there is a perceived fit between the endorser and the product, making the endorsement more credible and persuasive.

According to the Match-Up Hypothesis, Endorsers Are Most Effective When