You have constructed a commercial for your soft drink product that attempts to use classical conditioning in order to create favorable attitudes toward your product. The ad begins with some scenes of a very famous and well-liked basketball player dribbling and dunking the ball. Afterwards, the player quenches his thirst by consuming the soft drink.
-What is the unconditioned stimulus in this ad?
A) The product
B) The basketball
C) The basketball player
D) The positive feelings evoked by the basketball player.
E) Can't tell without more information
Correct Answer:
Verified
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