Suppose that 30% of target consumers receiving a free sample make a trial purchase and that 20% of these trial purchasers make a repeat purchase. What is the total market penetration among those receiving the free sample?
A) 50%
B) 30%
C) 20%
D) 10%
E) 6%
Correct Answer:
Verified
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Q67: Which of the following statements about the
Q68: Providing information about a price other than
Q69: Free samples are most effective at increasing:
A)
Q71: _ advertising appeals attempt to influence consumers'
Q72: _ advertising appeals attempt to influence consumers'
Q73: When products are valued for their ability
Q74: When a product possesses an important advantage
Q75: Advertising claims that can be validated before
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