____ advertising appeals attempt to influence consumers' opinions about the advertised product's ability to communicate something about those who use the product.

Name: ____ advertising appeals attempt to influence consumers' opinions about the advertised product's ability to communicate something about those who use the product.
Brand: Quizplus
Rating: 4.8 (48 reviews)

Question

Quizplus · Accepted Answer

Value-expressive advertising appeals focus on the social or psychological benefits of a product, influencing consumers' opinions about how the product reflects on the user.

____ Advertising Appeals Attempt to Influence Consumers' Opinions About the Advertised