When products are valued for their ability to satisfy consumption needs that are independent of the consumer's self-image or social image needs, ____ advertising appeals are likely to be most effective.
A) emotional
B) value-expressive
C) image
D) utilitarian
E) informational
Correct Answer:
Verified
Q68: Providing information about a price other than
Q69: Free samples are most effective at increasing:
A)
Q70: Suppose that 30% of target consumers receiving
Q71: _ advertising appeals attempt to influence consumers'
Q72: _ advertising appeals attempt to influence consumers'
Q74: When a product possesses an important advantage
Q75: Advertising claims that can be validated before
Q76: Advertising claims that focus on factual information
Q77: Claims such as "low priced" or "lightweight"
Would
Q78: Product endorsers can help shape consumers' product
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