According to the ____ hypothesis, endorsers are most effective when they are perceived as an appropriate spokesperson for the endorsed product.

Question

Quizplus · Accepted Answer

The match-up hypothesis suggests that the effectiveness of an endorsement depends on the appropriateness of the fit between the endorser and the product being endorsed. This means that endorsers are most effective when they are perceived as having a natural connection or suitability for the product they are promoting.

According to the ____ Hypothesis, Endorsers Are Most Effective When