Game-framed messages are more effective when consumers:

Name: Game-framed messages are more effective when consumers:
Brand: Quizplus
Rating: 4.7 (53 reviews)

Question

Quizplus · Accepted Answer

Game-framed messages tend to be more effective when consumers are in a negative mood state or when they engage in relatively low levels of thinking during message processing. This is because the interactive and engaging nature of game-framed messages can be particularly appealing and effective at altering mood states or capturing attention without requiring deep cognitive processing.

Game-Framed Messages Are More Effective When Consumers