Acceptance occurs when an individual attunes her or his beliefs and values to those of the group's.
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Q15: Reference groups affect consumers in essentially the
Q16: We communicate meaning to others when we
Q17: Social comparison depends on people, not advertising
Q18: Conformity is a change in beliefs or
Q19: Compliance occurs when an individual conforms to
Q21: Luxuries are less susceptible to social influence
Q22: Reference group influence is often greater for
Q23: If reference groups have a weak influence
Q24: "Public luxuries"
are products in which reference groups
Q25: "Public necessities"are products in which reference groups
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