The most common characteristic of opinion leaders is that they are very involved with a particular product category.
Correct Answer:
Verified
Q30: The common-man appeal features testimonials from "regular"
Q31: Dyadic exchanges are resource exchanges between two
Q32: Word-of-mouth communication is the informal transmission of
Q33: In the word-of-mouth process, the receiver but
Q34: Opinion leaders lead by example but rarely
Q36: Market mavens are consumers in desperate need
Q37: Another new source of personal influence is
Q38: Service encounters exist when there is formal
Q39: Service encounters exist when there is a
Q40: According to the two-step flow of communication
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