What are the three primary types of influence that affect individuals' decisions, behaviors, purchases, and lifestyles?
A) Normative; Social image; Primary
B) Secondary; Informational; Aspirational
C) Membership; Social image; Formal
D) Informational; Normative; Value-expressive
E) None of the above.

Question

Quizplus · Accepted Answer

Informational, Normative, and Value-expressive influences are the three primary types that affect individuals' decisions, behaviors, purchases, and lifestyles. Informational influence occurs when an individual looks to others for guidance about how to behave in ambiguous situations. Normative influence involves conforming to the expectations of others to gain social approval or avoid social sanctions. Value-expressive influence reflects an individual's underlying values, beliefs, and attitudes, influencing their behavior to express these aspects of their identity.

What Are the Three Primary Types of Influence That Affect