Many factors affect how we, as individuals and as societies, live, buy and consume.
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Q1: Culture, ethnicity, and social class are more
Q2: Many countries turn to the United States
Q3: In today's global society, cultural icons and
Q5: Culture refers to the set of values,
Q6: Abstract elements of culture include values, attitudes,
Q7: Unlike a brand, a culture cannot be
Q8: Cultural artifacts are sometimes referred to as
Q9: Products are sometimes used in ritual behavior,
Q10: Marketers rarely use cultural characteristics to segment
Q11: When expanding globally, McDonald's discovered that it
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