The influence of peers and media is important in the adoption process.
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Q14: Norms are rules of behavior held by
Q15: Societal and personal values are always the
Q16: Macroculture refers to the values and symbols
Q17: Macrocultures are also known as subcultures.
Q18: Socialization is the process by which people
Q20: Although media reflects societal values, it cannot
Q21: Americans consume fewer pounds of poultry per
Q22: Consumer socialization is the acquisition of consumption-related
Q23: It is almost always easier to change
Q24: Culture has a profound effect on why
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