Because of the difficulty of measuring a person's social class, it is not feasible to use social class for market segmentation.
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Q56: Possessions are symbols of social class membership.
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Q58: Social mobility refers to the process of
Q60: The number of consumers who aspire to
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Q62: Culture refers to:
A) a set of values
B)
Q63: Culture helps individuals to:
A) communicate
B) evaluate
C) interpret
D)
Q64: Which of the following is not an
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