Humberto Valencia has identified several types of blunders made in marketing to Hispanics. Which of the following is not one of them?
A) Translation blunders
B) Cultural ethnocentrism
C) Failing to appreciate Hispanic segment idiosyncrasies
D) Culture misunderstandings
E) All of the above are types of blunders made in marketing to Hispanics.
Correct Answer:
Verified
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