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Consider the Following Results Based on an Ideal-Point Multiattribute Attitude

Question 89

Multiple Choice

Consider the following results based on an ideal-point multiattribute attitude model for a single brand:

IdealBrandAttributeImportancePointBelief Quenches Thirst 774 Price 543 Carbonation443\begin{array}{lccc}&\text {Ideal}&\text {Brand} \\\text {Attribute} & \text {Importance}&\text {Point} & \text {Belief} \\\hline\text { Quenches Thirst }&7&7&4 \\\text { Price }& 5 & 4 & 3 \\\text { Carbonation} & 4 & 4 & 3 \\\end{array}

What is the total multiattribute score for this brand based on the ideal-point model?


A) 5
B) 11
C) 30
D) 33
E) 55

Correct Answer:

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