Unlike new products, established products need not worry about trying to create product awareness.
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Q4: Brand associations are the linkages in memory
Q5: Although far from being unimportant, consumer knowledge
Q6: Product knowledge consist of two main types
Q7: Product novices are those that possess vast
Q8: The most fundamental aspect of brand knowledge
Q10: The two basic approaches for assessing consumers'
Q11: Top-of-the-mind awareness refers to how easily consumers
Q12: Brand image refers to the entire array
Q13: Brand association analysis involves examining the current
Q14: Fortunately, all brand associations are equally linked
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