Companies often try to motivate buying by linking their products to important needs.
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Q29: Involvement represents the degree to which an
Q30: As motivational intensity increases, involvement becomes weaker.
Q31: Understanding consumer motivation is easy to do
Q32: Unconscious motivation is when people are unaware
Q33: A change in consumer motivation is always
Q35: Motivating consumers solely through price has several
Q36: Most consumers who initially buy products with
Q37: The term "product premiums" refers to when
Q38: According to the value-discounting hypothesis, consumers discount
Q39: Loyalty programs try to motivate repeat buying
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