According to one ad for Marlboro cigarettes, "You can tell a lot about a man by his brand." This ad is appealing to consumers':
A) the need to possess.
B) social image needs.
C) love and companionship needs.
D) need for variety.
E) None of the above.

Question

Quizplus · Accepted Answer

This ad appeals to consumers' social image needs by suggesting that the brand of cigarettes a man chooses says something significant about him, implying that choosing Marlboro can enhance or communicate a desirable social image.

According to One Ad for Marlboro Cigarettes, "You Can Tell