Which usage volume segment has the greatest CLV?
A) Light users
B) Moderate users
C) Heavy users
D) All segments are equal in their CLV.

Name: Which usage volume segment has the greatest CLV? A) Light users B) Moderate users C) Heavy users D) All segments are equal in their CLV.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Heavy users typically have the greatest Customer Lifetime Value (CLV) because they purchase more frequently and in larger quantities over time, contributing more to revenue and profit than other segments.

Which Usage Volume Segment Has the Greatest CLV