____ displays and signs can increase the odds of capturing consumers' attention, thereby stimulating purchase and increasing sales.
A) Point of printing
B) Point of purchase
C) Point of product
D) Point of prompt
E) None of the above.

Question

Quizplus · Accepted Answer

Point of purchase (POP) displays and signs are specifically designed to capture consumers' attention at the place where they make the purchase decision, thereby increasing the likelihood of sales. These are strategically placed in retail environments to draw attention to products, promote special offers, and ultimately stimulate purchases.

____ Displays and Signs Can Increase the Odds of Capturing