Search can be defined as the motivated activation of knowledge stored in memory or acquisition of information from the environment.
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Q5: Simply reminding consumers of their needs is
Q6: Educating consumers about unrecognized problems is one
Q7: Product innovations can cause need recognition.
Q8: A company seeking to create demand for
Q9: The "got milk?"campaign hopes to encourage consumers
Q11: Internal search involves the retrieval of knowledge
Q12: The degree of satisfaction with prior purchases
Q13: When information acquisition occurs on a relatively
Q14: The primary motivation behind pre-purchase search is
Q15: The external search set is comprised of
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