Need recognition occurs when the consumer perceives a sufficient difference between the ____ and ____ state of affairs.
A) actual; perceived
B) desired; actual
C) previous; actual
D) ideal; desired
E) None of the above.

Question

Quizplus · Accepted Answer

Need recognition occurs when a consumer perceives a difference between their desired state and their actual state, prompting them to consider a purchase to bridge this gap.

Need Recognition Occurs When the Consumer Perceives a Sufficient Difference