A firm pursuing a customer-centric focus would be involved in all of the following except:
A) producing new or improved products
B) utilizing evolving marketing methods
C) focusing on new or changing target markets
D) improving financial efficiencies
E) All of the above are areas in which a customer-centric firm is involved.

Question

Quizplus · Accepted Answer

A customer-centric focus primarily involves strategies and actions centered around understanding and meeting the needs and preferences of customers. This includes producing new or improved products (A), utilizing evolving marketing methods (B), and focusing on new or changing target markets (C) to better serve customer demands. Improving financial efficiencies (D) is more of an internal operational focus and does not directly relate to a customer-centric approach, which is outward-looking towards customer needs and preferences.

A Firm Pursuing a Customer-Centric Focus Would Be Involved in All