The degree to which a market can be reached is called:
A) Measurability
B) Marketability
C) Accessibility
D) Substantiality
E) Congruency

Question

Quizplus · Accepted Answer

Accessibility refers to the degree to which a market can be reached or accessed by a company's marketing efforts. It involves the ease with which the market can be identified, reached through communication channels, and served effectively.

The Degree to Which a Market Can Be Reached Is