The total bundle of disutilities given up by consumers in exchange for a product is the:
A) Price
B) Promotion
C) Product
D) Prestige
E) Place

Question

Quizplus · Accepted Answer

The total bundle of disutilities given up by consumers in exchange for a product is referred to as the price. This includes not just the monetary cost, but also other sacrifices consumers make, such as time and effort.

The Total Bundle of Disutilities Given Up by Consumers in Exchange