The marketing concept is the process of planning, and execution of ideas, goods and services to create exchanges that satisfy individual and organizational objective.

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and meeting the needs and wants of customers through the effective planning, pricing, promotion, and distribution of ideas, goods, and services, aiming to facilitate exchanges that fulfill both individual and organizational objectives.

The Marketing Concept Is the Process of Planning, and Execution