The needs of individual participants in industrial buying centres do not play any role in determining what is bought and from where it is bought
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Q35: There are ten stages involved in the
Q36: The size and structure of buying centre
Q37: The number of departments represented in the
Q38: Given the lateral and vertical involvement, business-to-business
Q39: Unlike consumer buying, organisational buyer behaviour is
Q41: What is meant by organizational buying behaviour?
Q42: Explain organisational products classification.
Q43: What is meant by geographic concentration of
Q44: What is special about the size and
Q45: Explain the nature of demand as it
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