Perceived egregiousness is motive for consumer boycott and occurs:
A) when consumers spread negative word of mouth through chat rooms
B) when consumers have some valid ethical concerns about the company
C) when consumers believe that by participation they can make a difference
D) when consumers believe that a company has engaged in an outrageous action

Question

Quizplus · Accepted Answer

Perceived egregiousness as a motive for consumer boycott occurs when consumers believe that a company has engaged in an outrageous or unacceptable action, prompting them to take action against the company.

Perceived Egregiousness Is Motive for Consumer Boycott and Occurs