Boycotting behaviour is considered by many as a collective action and a form of pro-social behaviour similar to voting in which consumer actions are intended to benefit many rather than a single person.

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Boycotting is seen as a collective action because it involves a group of individuals acting together towards a common goal, often for social, political, or environmental reasons. Like voting, it is a form of pro-social behavior intended to bring about change or benefit a larger community or society, rather than just the individual participating in the boycott.

Boycotting Behaviour Is Considered by Many as a Collective Action