Fournier describes relational buying of brands in terms of active, contributing members of the dyadic relationship.

Name: Fournier describes relational buying of brands in terms of active, contributing members of the dyadic relationship.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Fournier's concept of relational buying indeed describes consumers as active, contributing members of a dyadic relationship with brands, emphasizing the interactive and reciprocal nature of the consumer-brand relationship.

Fournier Describes Relational Buying of Brands in Terms of Active