As per Dick and Basu (1994) spurious loyalty exists when consumers have low relative attitude but high repeat patronage.

Name: As per Dick and Basu (1994) spurious loyalty exists when consumers have low relative attitude but high repeat patronage.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Spurious loyalty, as defined by Dick and Basu (1994), occurs when consumers repeatedly purchase a product or service despite having a low relative attitude towards it, often due to situational constraints or a lack of better alternatives.

As Per Dick and Basu (1994) Spurious Loyalty Exists When