As Per Spotts Et Al

As per Spotts et al., (1997) , humour involves what?

A) Use of novel stimuli by marketers with a view to surprise consumers
B) Use of erotic stimuli to make the ad more memorable
C) Use of culturally relevant themes and ideas that invoke laughter
D) The generation of some pleasurable feelings that can be triggered by the experiencing of some forbidden feelings, violating some uniform social standards or the social context in which it occurs