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Which of the Following Is a Significant Underlying Feature of a Ritualistic

Question 6

Multiple Choice

Which of the following is a significant underlying feature of a ritualistic behaviour?


A) Consumers' abilities to remember are limited and hence rituals allow them to perform actions easily
B) Consumers are bombarded with marketing stimuli, so rituals provide a good defence against marketing activities
C) A ritualistic behaviour can be public or shared with others in the group or society
D) A ritualistic behaviour is important because we have a need to affiliate with others

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