Which of the following correctly describes the findings reported by Cillat and Mueller (1996) ?
A) UK ads used humour appeals almost exclusively whereas a majority of the US ads relied on emotional and sex appeals
B) UK ads emphasised direct selling approach whereas US ads stressed indirect and soft selling approach
C) UK ads mainly used endorsements from experts whereas US ads used models from different cultures around the world
D) UK ads were more critical of authority and establishment than were the US ads
Correct Answer:
Verified
Q2: Which of the following correctly describes ethnocentric
Q3: As per Webster (1994), the term ethnicity
Q4: Acculturation refers to:
A) A phenomena which result
Q5: According to Berry (1980), assimilation refers to
Q6: Which of the following is a significant
Q8: As per McAlexander (1995), the term subculture
Q9: As per Bouchet (1995), ethnicity is like
Q10: Marketers need to understand the ethnic minority
Q11: As per Johnson (1962), which of the
Q12: As per McCracken's (1986) meaning transfer model,
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