Marketers need to understand the ethnic minority subcultures in the UK because:
A) they are growing in size and are becoming increasingly affluent
B) they tend to buy similar brands to other groups
C) they do not object to marketing efforts
D) they believe in advertising messages
Correct Answer:
Verified
Q5: According to Berry (1980), assimilation refers to
Q6: Which of the following is a significant
Q7: Which of the following correctly describes the
Q8: As per McAlexander (1995), the term subculture
Q9: As per Bouchet (1995), ethnicity is like
Q11: As per Johnson (1962), which of the
Q12: As per McCracken's (1986) meaning transfer model,
Q13: Which of the following is not a
Q14: As per Cleveland and Laroche, 2007), which
Q15: Cognitive elements and beliefs refer to the
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