As per Johnson (1962) , which of the following is not an important element of culture:
A) Values and norms of a given society
B) Cognitive elements and beliefs representing what a society knows
C) Signs, signals and symbols used to convey meaning to others in the society
D) Brand attitudes and perceptions associated with marketing activities
Correct Answer:
Verified
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Q7: Which of the following correctly describes the
Q8: As per McAlexander (1995), the term subculture
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Q10: Marketers need to understand the ethnic minority
Q12: As per McCracken's (1986) meaning transfer model,
Q13: Which of the following is not a
Q14: As per Cleveland and Laroche, 2007), which
Q15: Cognitive elements and beliefs refer to the
Q16: Culture is dynamic, which means it changes
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