As per McCracken's (1986) meaning transfer model, once the meaning becomes resident in consumer goods, it moves from the consumer good into the life of the consumer through:

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McCracken's (1986) meaning transfer model suggests that once meaning is associated with consumer goods, it is transferred into the consumer's life through different types of rituals, including exchange rituals, possession rituals, grooming rituals, and divestment rituals. These rituals help in embedding the product's meaning into the consumer's personal and social world.

As Per McCracken's (1986) Meaning Transfer Model, Once the Meaning