McCracken (1986) argued that culture is then lens through which people see their world and it is the blueprint of human activity.
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Q12: As per McCracken's (1986) meaning transfer model,
Q13: Which of the following is not a
Q14: As per Cleveland and Laroche, 2007), which
Q15: Cognitive elements and beliefs refer to the
Q16: Culture is dynamic, which means it changes
Q18: By studying ritualistic consumer behaviours, marketers can
Q19: Collectivist cultures tend to hold an independent
Q20: Use of humour can be particularly effective
Q21: Consumers often use the country of origin
Q22: Assimilation and integration are same concepts as
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