Use of humour can be particularly effective when it comes to products that we buy on a fairly irregular and spend a lot of time on information search and evaluating before purchase them.

Question

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Humor is more effective for low-involvement products that are bought on impulse or without much deliberation. High-involvement products, which require significant research and consideration, often benefit more from informative and serious marketing approaches.

Use of Humour Can Be Particularly Effective When It Comes