Consumers often use the country of origin as an information cue to make inferences about products and their attributes such as quality and reliability.

Question

Quizplus · Accepted Answer

Consumers frequently rely on the country of origin as a heuristic or shortcut to infer product quality, reliability, and other attributes, due to perceptions and stereotypes associated with different countries in terms of their manufacturing capabilities and product standards.

Consumers Often Use the Country of Origin as an Information