The Effects of Self-Image Congruence Are Likely to Be Stronger

The effects of self-image congruence are likely to be stronger for which type of products?

A) Products that are conspicuous in nature and are publicly consumed (e.g. cars and jeans)
B) Products that are less conspicuous in nature and are privately consumed (e.g. soap and underwear)
C) Products that are purchased less often by consumers
D) Products that require high levels of advertising expenditure