Which of the following correctly describes the finding reported by Graeff (1996)?

Question

Quizplus · Accepted Answer

Graeff (1996) found that activating consumer self-concept through advertisements significantly influenced the formation of more favorable attitudes towards both the brand and the advertisement itself. This is based on the idea that when consumers can see themselves in the context of the advertisement, they are more likely to form positive associations with the advertised product or service.

Which of the Following Correctly Describes the Finding Reported by Graeff