Consumers with low levels of self-monitoring behave more according to their own beliefs and attitudes, and are less influenced by the perceived or actual approval of their social environment.

Question

Quizplus · Accepted Answer

Low self-monitors are more likely to act consistently with their internal beliefs and attitudes rather than conforming to the expectations or norms of their social environment, indicating they are less influenced by social approval.

Consumers with Low Levels of Self-Monitoring Behave More According to Their