According to Rosenberg (1979), self-concept refers to all of the subjective thoughts and feelings that a person has about himself or herself as a brand.
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Q15: Aggression, honesty, anxiety, independence and sociability are
Q16: Compliant individuals are anxious to be with
Q17: Sincerity, excitement, competence, sophistication and social character
Q18: Consumers can make attributions about the brand's
Q19: Consumers with low levels of self-monitoring behave
Q21: The notion of multiple selves means self-relevant
Q22: According to Belk (1988), material possessions can
Q23: Self-image congruence is important because research has
Q24: Consumer decision making styles may be defined
Q25: Social network sites such as Facebook connects
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