Social grade, per se:
A) can explain buyer behaviour
B) can explain values and lifestyles
C) can be used to match segment profiles with readership profiles for media selection
D) can determine disposable income
Correct Answer:
Verified
Q4: According to the CIM (2000) survey:
A) 49%
Q5: NLP is concerned with:
A) information processing styles
B)
Q6: Approximately what proportion of the UK population
Q7: Social grade is based on:
A) sociologists' definition
Q8: Who found that over 40% pf respondents
Q10: Three ethical issues related to advertising aimed
Q11: Barak (1987) provided a framework for explaining:
A)
Q12: Which of the following correctly describes the
Q13: MacDougall and Chantrey are concerned about what?
A)
Q14: Social grade is the same as social
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