Astute cosmopolitans, temperate xenophobes and thrifty traditionalists are sub segments of the over 50s as reported by Cummins.

Name: Astute cosmopolitans, temperate xenophobes and thrifty traditionalists are sub segments of the over 50s as reported by Cummins.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cummins, a market research company, identified these sub-segments within the over 50s demographic to better understand their diverse consumer behaviors and preferences.

Astute Cosmopolitans, Temperate Xenophobes and Thrifty Traditionalists Are Sub Segments