Lawson (2007) reports that 1% of the tops earners in the UK account for 21% of the hotel spending, are prone to be early adopters and opinion leaders.

Question

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Lawson's research highlights the significant impact that a small proportion of top earners can have on market segments such as hotel spending, where their financial capabilities allow them to be early adopters and opinion leaders, influencing trends and preferences within the industry.

Lawson (2007) Reports That 1% of the Tops Earners in the UK