The Mason Haire Study of Instant Coffee

The Mason Haire study of instant coffee:

A) asked housewives to give a spontaneous response to the phrase 'instant coffee'
B) asked housewives to complete a speech balloon over the second cartoon figures, next to the first character's speech balloon which said 'I don't like the taste of instant coffee
C) asked housewives to role play the reaction of family members who saw instant coffee on the shopping list
D) asked housewives to describe the sort of housewife who drew up a shopping list shown to them