Marsden suggests that infectious memes might be developed for use in marketing campaigns.
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Verified
Q14: Mishan argued that marketing adds to satisfaction
Q15: McNulty's work on the VALS system identified
Q16: Haley's seminal study of the toothpaste market
Q17: The theory of the triple appeal was
Q18: The text suggested that Club 18-30 straplines
Q20: Impulsive, confused and brand loyal shoppers are
Q21: Being forgiving, self controlled and cheerful are
Q22: The model of intergenerational value transmission was
Q23: Laddering is another term for Maslow's hierarchy
Q24: Consumer satisfaction is the degree of positive
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